Post a composite review
Unpost a composite review
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II


    

Peer Review


Articles About Advertising Slogans

 

Ratings

Overall Rating:

3.9 stars
Content Quality: 3.8 stars
Effectiveness: 4 stars
Ease of Use: 4 stars
Reviewed: Dec 20, 2005 by Business Editorial Board
Overview: This web site has many articles on advertising including an archive of
award-winning slogans. Information on the company and the author of each
article is provided. In addition, specific writing guidelines are available
regarding what makes a successful slogan and ad script.
Learning Goals: This site would offer instructors many opportunities to incorporate real
examples in advertising, marketing, promotion, etc. into their courses.
Copy-writing and advertising/slogan strategies can be demonstrated with
statistics, samples, and in-depth descriptions.
Target Student Population: The target population consists of students of marketing, advertising, integrated
marketing communications, and promotion.
Prerequisite Knowledge or Skills: Students should have a basic conceptual understanding of communication and
promotional strategy.
Type of Material: Website with links for discussion/content.
Recommended Uses: This website could be added to an instructor's resource page of interesting
websites. It could also be used as the basis for in-class discussion of
advertising examples, outside homework and research assignments, and sample
problems.
Technical Requirements: None

Evaluation and Observation

Content Quality

Rating: 3.8 stars
Strengths: The module includes interesting examples, content, and documentation of
advertising slogans and business situations.
Concerns: The frame format of the web site results in a rather "busy" screen as it is very
full of text.

Potential Effectiveness as a Teaching Tool

Rating: 4 stars
Strengths: The site contains lots of good examples. The international ads and campaigns
are well incorporated. The archive collection contains past years, ratings,
etc. It would be a good resource to show students or add to a list of
interesting advertising links.

Concerns: None.

Ease of Use for Both Students and Faculty

Rating: 4 stars
Strengths: Very professionally designed site with online video clips also available.
Concerns: The screen is a little "busy" with the left-hand frame taking up a large portion
of the screen. The 2-column format of the articles is often pretty
crowded. The column separation is not always visually clear and concise.

Other Issues and Comments: