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MERLOT II


    

Peer Review


Articles About Advertising Slogans

 

Ratings

Overall Rating:

3.9 stars
Content Quality: 3.8 stars
Effectiveness: 4 stars
Ease of Use: 4 stars
Reviewed: Dec 20, 2005 by Business Editorial Board
Overview: This web site has many articles on advertising including an archive of
award-winning slogans. Information on the company and the author of each
article is provided. In addition, specific writing guidelines are available
regarding what makes a successful slogan and ad script.
Learning Goals: This site would offer instructors many opportunities to incorporate real
examples in advertising, marketing, promotion, etc. into their courses.
Copy-writing and advertising/slogan strategies can be demonstrated with
statistics, samples, and in-depth descriptions.
Target Student Population: The target population consists of students of marketing, advertising, integrated
marketing communications, and promotion.
Prerequisite Knowledge or Skills: Students should have a basic conceptual understanding of communication and
promotional strategy.
Type of Material: Website with links for discussion/content.
Recommended Uses: This website could be added to an instructor's resource page of interesting
websites. It could also be used as the basis for in-class discussion of
advertising examples, outside homework and research assignments, and sample
problems.
Technical Requirements: None

Evaluation and Observation

Content Quality

Rating: 3.8 stars
Strengths: The module includes interesting examples, content, and documentation of
advertising slogans and business situations.
Concerns: The frame format of the web site results in a rather "busy" screen as it is very
full of text.

Potential Effectiveness as a Teaching Tool

Rating: 4 stars
Strengths: The site contains lots of good examples. The international ads and campaigns
are well incorporated. The archive collection contains past years, ratings,
etc. It would be a good resource to show students or add to a list of
interesting advertising links.

Concerns: None.

Ease of Use for Both Students and Faculty

Rating: 4 stars
Strengths: Very professionally designed site with online video clips also available.
Concerns: The screen is a little "busy" with the left-hand frame taking up a large portion
of the screen. The 2-column format of the articles is often pretty
crowded. The column separation is not always visually clear and concise.

Other Issues and Comments: