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MERLOT II


    

Peer Review


Advanced Marketing Planning

 

Ratings

Overall Rating:

4.7 stars
Content Quality: 4.8 stars
Effectiveness: 4.6 stars
Ease of Use: 4.7 stars
Reviewed: Feb 06, 2006 by Business Editorial Board
Overview: This module offers an excellent presentation of the marketing management
process. The material is based on a map of the marketing domain.
Learning Goals: The major learning goal is to provide a well-documented integrated marketing
management framework and systematic approach to strategic leadership of the
marekting intiative, especially in larger MNCs. The site is useful for
explaining the marketing planning process to students who may already possess
a basic knowledge of marketing.

Target Student Population: The target student population consists of graduate students and/or undergraduate
students with prior marketing experience and/or education.
Prerequisite Knowledge or Skills: A prerequisite knowledge of the marketing process would be helpful.
Type of Material: PowerPoint presentation.
Recommended Uses: The material is a presentation which could be used to build an entire course and
syllabus.
Technical Requirements: None.

Evaluation and Observation

Content Quality

Rating: 4.8 stars
Strengths: The content quality is logical, well-framed, and presented by a professor with
practitioner (consulting) experience. The extensive use of charting and colorful
graphics is noteworthy.
Concerns: There are dramatic differences in the content of the slides. Some are simple
whereas some are quite complicated. To help students digest the content, the
presentation could be divided into two smaller presentaions rather than one
large presentation.

Potential Effectiveness as a Teaching Tool

Rating: 4.6 stars
Strengths: The format of this module makes for a very effective as a teaching tool as it is
portable, adaptable, and instructor-friendly.
Concerns: None.

Ease of Use for Both Students and Faculty

Rating: 4.7 stars
Strengths: The format, content, and context of the .ppt presentation make this module
readily adaptable to any industry or market sector, as well as product or
service.
Concerns: Faculty members may need extensive knowledge and/or work experience in order to
use this module most effectively.

Other Issues and Comments: This is a deserving seminal work that should be found in every professor's
references and sources portfolio.