This module offers an excellent presentation of the marketing management process. The material is based on a map of the marketing domain.
The major learning goal is to provide a well-documented integrated marketing management framework and systematic approach to strategic leadership of the marekting intiative, especially in larger MNCs. The site is useful for explaining the marketing planning process to students who may already possess a basic knowledge of marketing.
Target Student Population:
The target student population consists of graduate students and/or undergraduate students with prior marketing experience and/or education.
Prerequisite Knowledge or Skills:
A prerequisite knowledge of the marketing process would be helpful.
Type of Material:
The material is a presentation which could be used to build an entire course and syllabus.
Evaluation and Observation
The content quality is logical, well-framed, and presented by a professor with practitioner (consulting) experience. The extensive use of charting and colorful graphics is noteworthy.
There are dramatic differences in the content of the slides. Some are simple whereas some are quite complicated. To help students digest the content, the presentation could be divided into two smaller presentaions rather than one large presentation.
Potential Effectiveness as a Teaching Tool
The format of this module makes for a very effective as a teaching tool as it is portable, adaptable, and instructor-friendly.
Ease of Use for Both Students and Faculty
The format, content, and context of the .ppt presentation make this module readily adaptable to any industry or market sector, as well as product or service.
Faculty members may need extensive knowledge and/or work experience in order to use this module most effectively.
Other Issues and Comments:
This is a deserving seminal work that should be found in every professor's references and sources portfolio.