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Taming the Mighty Migraine Case Study

by JoAnn Gonzalez-Major

Ratings

Overall Rating:
Content Quality:
Effectiveness:
Ease of Use:

Reviewed:	Jun 10, 2006 by Business Editorial Board
Overview:	This site presents a case study problem, applied to the international pharmceutical industry.
Learning Goals:	Learning goals include the following: * To provide students the application of marketing research and industry analysis. * To develop research and presentation skills. * To understand ethics, morality, nepotism, and abuse of power and influence.
Target Student Population:	Senior-level undergraduate capstone application and/or graduate students.
Prerequisite Knowledge or Skills:	Foundational and upper-level course/preparation regarding marketing research and environmental/situtational analysis.
Type of Material:	Case study/application.
Recommended Uses:	The material can be used as a supplement to class discussion or presentation for classroom. The module could also be used as a team research project.
Technical Requirements:	None.

Evaluation and Observation

Content Quality

Rating:

Strengths:	The module includes introductory information to assist in cognitive thinking. It is well-written and professionally designed.
Concerns:	Because the module is developed on an introductory level, it may not have the depth and breadth of content that some instructors desire.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:	This module presents an excellent real-world application for students to work as a research/marketing analysis team. The easy to use format and presentation of the brief narrative assists students in required decison-making.
Concerns:	Instructors would need to clarify how or if specific grading/evaluation would be different than that communicated within the module. Specific assessment guidelines are not available on the open/public portion of the site.

Ease of Use for Both Students and Faculty

Rating:

Strengths:	The module is an excellent application with good links to additional resources. It is well-written and quite clear regarding the instructions, the importance of specific components, and the site's navigation.
Concerns:	Thehe module could improve through the addition of relevant facts necessary to frame a well developed and reasoned decision regarding an outcome.

Other Issues and Comments:

Nicely done. Easy to navigate. Very professional looking site/materials.

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