| Reviewed: |
May 04, 2006 by Business Editorial Board |
| Overview: |
This site contains a variety of marketing lessons on key marketing concepts
covered in a typical introductory marketing course. It has appeal for marketing
learners, teachers and professionals. The lessons provide a clear
description of the concept, and each includes an exercise with answer. At the
time of review, the site contained 43 lessons in 6 areas of marketing (e.g.,
marketing environment; marketing strategy; marketing tactics, marketing
planning; services marketing, and marketing communications) and 11
SWOT cases. The information also includes PowerPoint presentations of the
information. The information is ideal for self-study or can be used by
professionals to teach information that may not be readily available.
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| Learning Goals: |
The major learning goal of the site is to reinforce key marketing topics with
clear descriptions and examples, and to allow students to put the topic into
practice with an exercise.
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| Target Student Population: |
The target population is undergraduate or graduate college students or
professional practitioners.
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| Prerequisite Knowledge or Skills: |
The lessons are appropriate for students enrolled in an introductory marketing
course. No special computer skills required but it would be helpful to have a
basic understanding of general business concepts.
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| Type of Material: |
This is a reference collection that includes exercises for drill and practice.
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| Recommended Uses: |
This is an excellent reference site for students that allows them to practice
the concepts.
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| Technical Requirements: |
Only browser required.
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