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 Ratings
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| Reviewed: |
Mar 21, 2007 by Business Editorial Board |
| Overview: |
This site is a study guide for the understanding of strategic marketing. It gives the student a step by step tutorial on how to create an effective marketing plan |
| Learning Goals: |
The overall goal is to develop students' understanding of key marketing strategy concepts. |
| Target Student Population: |
Undergraduate students |
| Prerequisite Knowledge or Skills: |
Intro class in business |
| Type of Material: |
Drill and practice |
| Recommended Uses: |
This material is best suited as a supplement to material covered in an introductory marketing class. In addition, the exercises could be assigned as homework or discussed in class. |
| Technical Requirements: |
Students will need Internet access. |
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| Strengths: |
The exercises are well-developed and require the students to apply the concepts presented. When discussing Peter Drucker's Five Questions, for example, students are assigned the task of visiting a coffee shop and answering the questions. The author provides examples in the modules that help students in understanding marketing principles. Also, the author's entire website is interesting and the links are helpful. |
| Concerns: |
The concepts themselves are presented in a simplistic format and could be found in any Principles of Marketing textbook. |
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Potential Effectiveness as a Teaching Tool |
Rating:    |
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| Strengths: |
Assignment of the exercises could enhance student involvement and aid in the learning of key concepts. The module's strengths are: links, course outline, website and examples. |
| Concerns: |
If the exercises are not assigned or somehow used in class, it is less likely that students will retain the material. |
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Ease of Use for Both Students and Faculty |
| Rating: |
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| Strengths: |
The site is very easy to use. |
| Concerns: |
None. |
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| Other Issues and Comments: |
Overall, the site covers the basic issues relating to Marketing Strategy, including the strategic planning process, the BCG matrix, value creation, developing the marketing mix, etc. It also offers a short discussion on deciding whether to enter international markets. In many respects, the material presented is similar to that found in a Principles of Marketing textbook. The real value of the site lies in the exercises, which can be assigned as homework or discussed in class as a means to increase students' involvement in their learning processes.
Some of the links require a password. However, there is enough material to compensate for that. |
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