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Breeze Marketing Mini Lecture on Setting Prices

Ratings

Overall Rating:
Content Quality:
Effectiveness:
Ease of Use:

Reviewed:	May 05, 2007 by Business Editorial Board
Overview:	This site provides a mini-lecture on setting prices using break-even analysis. Using the Breeze interface, the instructor narrates and describes the information provided on the slides.
Learning Goals:	The goal is to develop an understanding of the relationship between price setting and break-even analysis.
Target Student Population:	Introductory marketing students
Prerequisite Knowledge or Skills:	None
Type of Material:	Lecture
Recommended Uses:	Principles of Marketing, Principles of Finance and Managerial Accounting. The best use of this presentation might be as a supplement to a more comprehensive lecture and/or discussion on pricing concepts.
Technical Requirements:	The presentation was developed with Flash Macromedia.

Evaluation and Observation

Content Quality

Rating:

Strengths:	The material is well-organized. The concepts are discussed thoroughly, with well-designed examples included. Students can access notes to accompany the slides. Practice questions are provided at the end of the presentation.
Concerns:	The presentation is very narrow in its scope.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:	The material is covered thoroughly and efficiently. The presentation builds on concepts and provides good examples. The questions provided at the end could be assigned easily for homework.
Concerns:	None

Ease of Use for Both Students and Faculty

Rating:

Strengths:	The presentation is short (5 minutes, 47 seconds) and very easy to use. Students can review the slides multiple times. Notes can be accessed for further explanation.
Concerns:	The presentation may be slowed by the use of dial-up Internet access, but this did not appear to be terribly disruptive.

Other Issues and Comments:

Overall, this presentation provides an excellent supplement to any pricing discussion.

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