This site provides a mini-lecture on setting prices using break-even analysis. Using the Breeze interface, the instructor narrates and describes the information provided on the slides.
The goal is to develop an understanding of the relationship between price setting and break-even analysis.
Target Student Population:
Introductory marketing students
Prerequisite Knowledge or Skills:
Type of Material:
Principles of Marketing, Principles of Finance and Managerial Accounting. The best use of this presentation might be as a supplement to a more comprehensive lecture and/or discussion on pricing concepts.
The presentation was developed with Flash Macromedia.
Evaluation and Observation
The material is well-organized. The concepts are discussed thoroughly, with well-designed examples included. Students can access notes to accompany the slides. Practice questions are provided at the end of the presentation.
The presentation is very narrow in its scope.
Potential Effectiveness as a Teaching Tool
The material is covered thoroughly and efficiently. The presentation builds on concepts and provides good examples. The questions provided at the end could be assigned easily for homework.
Ease of Use for Both Students and Faculty
The presentation is short (5 minutes, 47 seconds) and very easy to use. Students can review the slides multiple times. Notes can be accessed for further explanation.
The presentation may be slowed by the use of dial-up Internet access, but this did not appear to be terribly disruptive.
Other Issues and Comments:
Overall, this presentation provides an excellent supplement to any pricing discussion.