| Reviewed: |
Jan 03, 2008 by Business Editorial Board |
| Overview: |
This module is an overview of several marketing concepts such as: marketing basics, consumer behavior, international business etc. along with quizzes and links. This is useful for individuals interested in understanding marketing concepts. The examples are timely and the information is very informative. |
| Learning Goals: |
To familiarize undergraduate students with the marketing process, with a focus on international marketing. |
| Target Student Population: |
Undergraduate business majors |
| Prerequisite Knowledge or Skills: |
None |
| Type of Material: |
tutorial |
| Recommended Uses: |
In class, homework, presentations, lectures and group projects. The material could be used in portions of the lecture in Principles of Marketing; Consumer Behavior; International Marketing; Marketing Research; Internet Marketing; Marketing Management or any marketing related course |
| Technical Requirements: |
No special requirments |
