| Reviewed: |
Sep 10, 2007 by Business Editorial Board |
| Overview: |
This material is a link to Inc. magazine's website. Specifically, an assortment of articles dealing with grassroots marketing efforts by a wide array of companies is presented. |
| Learning Goals: |
The overall goal of this material is to present examples of grassroots marketing. In essence, these articles address how a company can successfully market its product without spending large sums of money. |
| Target Student Population: |
The material is appropriate for students at both the undergraduate and graduate level. It could be used in any principles, strategy or management class. Also, it would be appropriate for any class dealing with promotional issues. |
| Prerequisite Knowledge or Skills: |
A basic understanding of marketing principles would make the material more meaningful. |
| Type of Material: |
Informational website with HTML links. |
| Recommended Uses: |
A professor might use this material to get some excellent examples of grassroots marketing to integrate into a lecture. Or this could also be used as a supplemental reading list. Instructors teaching marketing or advertising can refer to these articles. Instructors may refer to the website during in-class lecture, assign articles for individual student homework and group work exercises. |
| Technical Requirements: |
Basic web browser capability. |
