LINKS is a team based strategy simulation that can encompass managment and marketing strategy, product management, market planning, new product management and subsets of each of the above categories. Its cost is $30.00 and it is suitable for college classes.
To teach students the complexity of decision making on all aspects of the business from the perspectives of management, marketing,and accounting.
Target Student Population:
It would be most appropriate in undergraduate business capstone courses, but could be adapted to graduate classes or introductory undergraduate classes.
Prerequisite Knowledge or Skills:
Basic knowledge and terminology of management, marketing and accounting terms. Sufficient supporting background in principles of marketing, management and financial decisions.
Type of Material:
LINKS is a web-based action learning simulation with tutorials and support which includes market readings, tutorials, aarchives and on-line 24/7 support from experienced professors.
Team or individual competition, and exercises.
Evaluation and Observation
It uses action learning which definitely is a useful tool for deep learning. It uses technology which engages the students in the learning process. It is current
Pre-requesite knowledge is imperative, and some aspects of decision-making are quite difficult and/or sophisticated. Depending on the sophistication level of the students, some of the material might be difficult or too easy. It would need to be customized to the particular awareness level of the student population, but could be done effectively if the target population was not too diverse.
Potential Effectiveness as a Teaching Tool
For interested students, LINKS would be wonderful. It is engaging, fun, easy accessible in any environment and current.
Some students may become overwhelmed at the number/types of decisions/inputs needed. As with all team projects, one or two interested parties might end up doing all the work, as only one team member can input the data.
Ease of Use for Both Students and Faculty
Since the information can be accessed 24/7, ease of use is great.
Since viewing only the demonstration version, actual live simulation may function differently. Even the demo version shows a high level of complexity. Input for decision making is limited to one person per team.