The material provides a brief overview of the role of distribution channels in marketing. Topics covered include marketing intermediaries, the purpose of marketing intermediaries, channel theories, channel behavior (e.g., power and conflict), channel design, logistics, and retailing, among others. It appears to have been developed for an online class.
The major learning goal is to introduce the student to the concept of channels of distribution.
Target Student Population:
Principles of marketing
Prerequisite Knowledge or Skills:
No prerequisite knowledge or skills are required.
Type of Material:
This material might best be used as a supplement to in-class lectures on distribution channels.
Exercises incorporated in the material refer to discussion groups; in order to follow this format, the instructor and students would need access to Blackboard or some alternative database discussion software.
Evaluation and Observation
Simple, clear, and effective!
Potential Effectiveness as a Teaching Tool
The exercises accompanying the text can be used to facilitate application and active learning.
Ease of Use for Both Students and Faculty
Very easy to use!
Exercises were not interactive -- the student would be required to leave the site in order to complete the discussion questions.
Other Issues and Comments:
Overall, the site provides a good overview of distribution channels for the student that is not familiar with the topic.