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 Ratings
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| Reviewed: |
Mar 04, 2007 by Business Editorial Board |
| Overview: |
This tutorial is specifically designed to aid the small business owner in developing an online business. There are 16 mini-tutorial topics: Choosing a Domain Name,Credit Card Processing, Online Advertising, HTML Techniques, Web Design Templates, CSS, Email, Ecommerce Affiliate Marketing, Search Engines, CGI Basics, Online Privacy, Anti-Spam, Windows, Business Plan, Business Public Relations, Home Business, Ebook, Health Insurance, Web Hosting, and Web Analytics. |
| Learning Goals: |
Aid the small business owner in developing an on-line business or presence. |
| Target Student Population: |
Students in an entrepreneurship courses aimed at internet businesses would find this site to be extremely useful. Continuing education students interested in developing a web presence for their organization would also find this site useful. |
| Prerequisite Knowledge or Skills: |
Knowledge of web terminology would be helpful, but not necessary. Some idea of the business that is interested in developing a web presence would help to set the tutorials in context. |
| Type of Material: |
Tutorial for the small business owner interested in developing an on-line business or presence. |
| Recommended Uses: |
Great basic tutorial covering most aspects of starting developing a web business. |
| Technical Requirements: |
web browser |
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| Strengths: |
A very complete resource for the small business owner interested in developing a web presence. The tutorials range from very basic introductory type to failrly sophisticated. They are well organized by topic so that it would be fairly easy to find a tutorial related to a specific question. |
| Concerns: |
The web site is filled with (sometimes distracting) links to paid content. |
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Potential Effectiveness as a Teaching Tool |
Rating:    |
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| Strengths: |
The interested student could learn a lot in a short period of time. Although this is classified as a tutorial, it could also be classified as a resource. The range and coverage of topics is extensive. Some of the more advance topis would require more extensive training/education for the student to be able to actually do the task. |
| Concerns: |
None. |
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Ease of Use for Both Students and Faculty |
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| Strengths: |
The tutorials and articles are sorted by topic area which makes this site easy to use. Unlike some sites, almost all of the links to tutorials/articles were functioning when I went to this site. |
| Concerns: |
The many links to commercial (not free) resources cause the site to be somewhat "busy." |
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| Other Issues and Comments: |
This would be a great resource for the student interested in starting a web based business or developing a web presence for an existing business. Some of the tutorials could be used in the classroom if a fairly simplistic overview was desired. For example the e-mail tutorials include the basics (what is a subject line?), where to find free e-mail accounts,etiquette, and more advance topics such as email marketing. |
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