| Reviewed: |
Mar 19, 2007 by World Languages Editorial Board |
| Overview: |
Business executives discuss several American businesses that have been proposed, initiated, or established in Brazil, and comment on the practicality of the endeavors as they relate to the culture of the South American country. For each of the ten businesses considered, six executives (three English speakers and three Portuguese) talk about the appropriateness of the enterprise in the country and about the ways in which its handling differs from that with the American counterpart. They also discuss reasons for potential success or failure, and possible alterations for better adaptation to the Brazilian culture. Both a print text and an audio language option are utilized for the narration. |
| Learning Goals: |
To assist with language comprehension (English and Portuguese) and to gain an understanding of Brazilian culture and business environments. |
| Target Student Population: |
College and Graduate School; more specifically applicable to International Business and Advanced Business Portuguese courses. |
| Prerequisite Knowledge or Skills: |
English/Portuguese |
| Type of Material: |
Collection |
| Recommended Uses: |
Self study or in conjunction with class |
| Technical Requirements: |
Quick Time |
