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 Ratings
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| Reviewed: |
May 12, 2008 by Business Editorial Board |
| Overview: |
Campaigns that have made a difference discusses the role of the Ad Council's public service announcements (PSAs). The Ad Council, formed as a private, non-profit organization in 1942, creates and endorses advertisements in three categories: Community; Education; and Health and Safety. There are many topics under each category with Health and Safety having the most topics. The success and results of the ads are also included. The webpage has many features, including: list of campaigns; information about the Ad Council; oppportunities for involvement; and general news. |
| Learning Goals: |
The goal of the site is to provide information about successful public service announcements, provide news, offer opportunities for involvement, and serve as a general source of advertising information from the Ad Council. |
| Target Student Population: |
Undergraduate principles of marketing or advertising course, or for specific case applications in other courses, such as strategy/management. |
| Prerequisite Knowledge or Skills: |
None. |
| Type of Material: |
This is a collection that contains press releases and advertising content (radio, TV, other). |
| Recommended Uses: |
This could be used in class as a demonstration for class discussion or as homework, individual and/or team work assignments. |
| Technical Requirements: |
Browser. |
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| Strengths: |
Easy site to navigate; credible material; appealing to different audiences; interesting. This is a large collection of public service advertising, and contains the content of the ads, background about the need for the advertising, and press releases and other information about the ad campaign. |
| Concerns: |
The module is best used after contextualizing it through discussion of the background and purpose of public service advertising and the roles of the Ad Council and governmental agency sponsors. |
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Potential Effectiveness as a Teaching Tool |
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| Strengths: |
Learning objectives are not necessarily identified, but objectives would depend on the user's interests and purposes. You definitely could learn a great deal in a short time. Some familiarity with the ads would be natural for most anyone viewing the material. It would be easy to write assignments for this module. In addition, it could be used in class as a basis for discussion on the role of public service advertising. |
| Concerns: |
It is possible that people without any basic knowledge of the theory of advertising might not enjoy the learning experience, but it is doubtful.
Most anyone would find the site interesting. The site is not intended to be a traditional learning module, with learning goals and conceptual progression. |
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Ease of Use for Both Students and Faculty |
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| Strengths: |
High design quality, engaging, interactive, and easy to use. |
| Concerns: |
None |
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| Other Issues and Comments: |
This material would be a wonderful supplement to a chapter on PSAs in a textbook. |
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