Post a composite review
Unpost a composite review
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help



Peer Review

Strategic Internet Marketing Resources

by Theresa Flaherty


Overall Rating:

4.5 stars
Content Quality: 4.75 stars
Effectiveness: 4.25 stars
Ease of Use: 4.5 stars
Reviewed: Jun 08, 2008 by Business Editorial Board
Overview: This is an independent resource site on strategic internet marketing. This site may be used to complement a variety of different courses and topics in marketing. This portal offers links to numerous sites focused on Internet Marketing. Topics highlighted include Internet Marketing Strategy, Web Design & Development, and General Resources, including information on careers in Internet marketing. This resource would be a useful reference tool for any Internet Marketing class. It might also be useful for MIS courses focused on Web-design.
Learning Goals: The purpose of the site is to provide a comprehensive resource for information on Internet marketing. There is no specific goal for the user, other than to utilize the resources.
Target Student Population: This material would be appropriate for both undergraduate and graduate students in marketing.
Prerequisite Knowledge or Skills: None.
Type of Material: Reference material
Recommended Uses: The material can be used both in and out of the classroom. Material can be used as the basis for class discussion, independent assignments and study, and team project work.
Technical Requirements: None for the site itself; some of the linked sites may require additional applications (e.g., Flash).

Evaluation and Observation

Content Quality

Rating: 4.75 stars
Strengths: The content provided is comprehensive in scope; as a consequence, users can explore the concepts in great detail. Links take the user to sites covering a wide range of topics, such as search engine marketing, e-mail marketing, Web design tools, and legal tools. All links are up-to-date. This website has been designed as an independent reference website for a variety of topics related to Internet Marketing. The greatest strength of this material is the fact that it is current. This is one field where information changes so quickly! Additionally, the variety of information available is tremendous. Professor Flaherty has done an excellent job of summarizing and organizing the most relevant Internet marketing sites.
Concerns: None.

Potential Effectiveness as a Teaching Tool

Rating: 4.25 stars
Strengths: Given the nature of the site (a portal for information on Strategic Internet Marketing), potential effectiveness is high. Students writing a paper on Internet marketing, for example, would find a multitude of useful information sources. It would be easy to write an assignment sending students to specific sites accessed from the portal. The material is well organized and there are a variety of topics that would complement numerous marketing courses. Because most of this material cannot be located in textbooks, the information from these websites is very valuable. Additionally, Professor Flaherty has organized the information in such a way that instructors and students can apply the information in order to study strategic internet marketing, website design, general computer and ecommerce information and additional career resources for studentsÂ…all important components of internet marketing and useful information for students.
Concerns: Although links to sites provide information on certain concepts, there is nothing on this particular site that reinforces concepts. This, however, is not the purpose of the portal and as such is a minor concern. Objectives and pre-requisite knowledge are not identified. Instructors would need to review and select material pertinent to their course material and determine how it would be applied to assignments, discussion or other application.

Ease of Use for Both Students and Faculty

Rating: 4.5 stars
Strengths: The site is extremely easy to use. Although some users might wish for more exciting graphics, the simplicity of the site results in quick download times. Instructions are clear and the links are all in working order. This site is very well-organized and easily navigated. The organization readily facilitates student exploration of the numerous topics.
Concerns: None.

Other Issues and Comments: Overall, I recommend this site highly. I might add that it would also be useful for business people interested in learning more about Internet marketing.