This site contains Power Point slides for an entire Consumer Behavior class. The slides are well done and provide a means of talking about the basics of consumer behavior. Although the slides were written using Power Point, they were saved in html, and are therefore not downloadable. However, for the beginning professor, they would be helpful in learning how to organize a course. Included on this site are Powerpoint slides related to each topical area, sample syllabus, course objectives, course policies and test review questions.
The site lists the course objectives, which are similar to most Consumer Behavior classes at other schools. From a students perspective, the goal of the Powerpoint slides is to provide a review of the material, directly supplementing in-class lectures.
Target Student Population:
The target population is college-level students taking a Consumer Behavior course. However, since Consumer Behavior is a key topic in most Marketing courses, this site could be useful as a review to students at all stages in the Marketing curriculum; may be suitable for psychology majors.
Prerequisite Knowledge or Skills:
A Principles of Marketing course would provide a helpful background, though not necessarily needed.
Type of Material:
This material could be used by the beginning professor, students who have to prepare for in class presentations or as homework review
Computer with Internet access, HTML
Evaluation and Observation
The site is a well-designed resource for creating a Consumer Behavior course. The Powerpoint slides in particular are well-done, and provide a nice overview of the discussion topics. The information provided is grounded in text material, and each successive chapter/slide builds on those that came before it. Material appears to be timely, and includes examples and anecdotes where valuable. Each slide grouping includes information on the related marketing implication, which aids in making overall connections to real-life usage or practicality
The slides, while fairly comprehensive topic-wise, have been created by one instructor in conjunction with the text he uses. They may or may not completely meet the needs of all instructors/texts, and therefore should be reviewed within the context of each individual course to insure compatability. Additionally, the slides have been created with Powerpoint, but are in html and are therefore not downloadable. Lastly, the instructor would need to create an assignment if using the site for any purpose other than a study aid. Some information appears to be dated.
Potential Effectiveness as a Teaching Tool
The Power Point is very efficient (could learn a lot in short time). As an overview for the Consumer Behavior course, these slides provide a fairly well-rounded perspective, are graphically pleasing and provide a nice review of the material. They are designed to supplement in-class lecture and discussion, and are a good study aid for students in preparation for upcoming tests. The entire site serves as an aid to instructors in creating objectives, policies and study resources.
Due to subtle text differences, these slides may not be effective for all instructors purposes and should be reviewed carefully prior to student use. Of particular concern are certain terminology and the coverage of theories, which may or may not be as inclusive or comprehensive as required by each individual instructor.
Ease of Use for Both Students and Faculty
The Powerpoint slides are well-designed, and are visually appealing including multiple graphics such as charts, photos and clip-art. The user controls the speed of viewing and should be engaged with the material presented, particularly on slides where clip-art movement/motion is utilized. The site itself is clearly displayed and is easy to navigate.