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MERLOT II


    

Peer Review


Readings in New Product/Service Management

 

Ratings

Overall Rating:

4.5 stars
Content Quality: 4.5 stars
Effectiveness: 4.5 stars
Ease of Use: 4.75 stars
Reviewed: Jun 13, 2009 by Business Editorial Board
Overview: This site provides links to a variety of New Product/Service Management readings and includes the major topics of Innovation Strategy and Tactics, Process, and Product/Service Failures as well as a section of Case Studies.
Learning Goals: To understand the variety of issues related to new product or service management through wide-ranging readings.
Target Student Population: Graduate or undergraduate students could access these readings for any course that includes a unit on New Product Development (NPD)--from Principles of Marketing to specialized courses in NPD.
Prerequisite Knowledge or Skills: Computer literacy required, plus a working knowledge of business management would be helpful, along with a basic understanding of the issues related to NPD.
Type of Material: Reference Material
Recommended Uses: Support readings that could be used for student research, homework, or class discussions.
Technical Requirements: Browser

Evaluation and Observation

Content Quality

Rating: 4.5 stars
Strengths: The material provides a strong overview of all aspects of product and service management from the initial stages of innovation to success and failure. The articles are from diverse sources and each sub-category of material has relevant and thorough information which has been updated. For example, there are 15 general case studies from 1999-2008; there are 15 articles about innovation strategy and tactics; there are five sub-categories which are logical and easy to follow under the process section; and finally, under product/services successes and failure, there are eight articles. Most of the articles are very recent, but are complimented by good information from classic older articles from excellent sources, including: Atlantic Monthly; Scientific American, Business Week, Time-Europe; Wired Magazine; CIO Magazine, Industry Week and many more.
Concerns: Much of the material is dated--only a few of the readings are within the last couple of years.

Potential Effectiveness as a Teaching Tool

Rating: 4.5 stars
Strengths: This site provides a very helpful listing of articles that could be used to meet a variety of objectives for an individual course or module; Linkages are categorized into the following sections for easy reference--"Case Studies," Innovation Strategy and Tactics," "Process" and "Product/Service Failures." The materials would be very effective in either under-graduate or graduate classes. Assignments could be made for homework, or group work in class could provide lively discussions of the material.
Concerns: No learning objectives or guidance is offered for use of these resources--not the intent of the author;

Ease of Use for Both Students and Faculty

Rating: 4.75 stars
Strengths: The material is well-organized into sub-categories and would be easy to use. All links are live and take the student/faculty easily to the article.
Concerns: Suggested uses would be helpful.

Other Issues and Comments: This is a wonderful collection of materials for many audiences, and could be very helpful for instructors teaching a module on New Product Development.