This site provides links to a variety of New Product/Service Management readings and includes the major topics of Innovation Strategy and Tactics, Process, and Product/Service Failures as well as a section of Case Studies.
To understand the variety of issues related to new product or service management through wide-ranging readings.
Target Student Population:
Graduate or undergraduate students could access these readings for any course that includes a unit on New Product Development (NPD)--from Principles of Marketing to specialized courses in NPD.
Prerequisite Knowledge or Skills:
Computer literacy required, plus a working knowledge of business management would be helpful, along with a basic understanding of the issues related to NPD.
Type of Material:
Support readings that could be used for student research, homework, or class discussions.
Evaluation and Observation
The material provides a strong overview of all aspects of product and service management from the initial stages of innovation to success and failure. The articles are from diverse sources and each sub-category of material has relevant and thorough information which has been updated.
For example, there are 15 general case studies from 1999-2008; there are 15 articles about innovation strategy and tactics; there are five sub-categories which are logical and easy to follow under the process section; and finally, under product/services successes and failure, there are eight articles. Most of the articles are very recent, but are complimented by good information from classic older articles from excellent sources, including: Atlantic Monthly; Scientific American, Business Week, Time-Europe; Wired Magazine; CIO Magazine, Industry Week and many more.
Much of the material is dated--only a few of the readings are within the last couple of years.
Potential Effectiveness as a Teaching Tool
This site provides a very helpful listing of articles that could be used to meet a variety of objectives for an individual course or module;
Linkages are categorized into the following sections for easy reference--"Case Studies," Innovation Strategy and Tactics," "Process" and "Product/Service Failures." The materials would be very effective in either under-graduate or graduate classes. Assignments could be made for homework, or group work in class could provide lively discussions of the material.
No learning objectives or guidance is offered for use of these resources--not the intent of the author;
Ease of Use for Both Students and Faculty
The material is well-organized into sub-categories and would be easy to use. All links are live and take the student/faculty easily to the article.
Suggested uses would be helpful.
Other Issues and Comments:
This is a wonderful collection of materials for many audiences, and could be very helpful for instructors teaching a module on New Product Development.