This is a collection of case studies on companies such as Marks and Spencer, Toyota Motors, Guinness, Toys R Us, and a variety of companies from around the globe. They are provided by the Council of Logistics Management, a non-profit professional organization for individuals interested in logistics management. The case studies can be used in a variety of ways in classes in marketing or logistics/supply chain management.
To have students apply logistics management concepts on real-world case studies.
Target Student Population:
Undergraduate or graduate course in marketing or logistics/supply chain management.
Prerequisite Knowledge or Skills:
Type of Material:
The material can be used both in and out of the classroom. Material can be used as the basis for class discussion, independent assignments and study, and team work. Additionally, this is a resource for undergraduates and continuing education students who may be interested in the professional resources provided at this website. The case studies could be assigned as homework or used for in-class discussions.
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Evaluation and Observation
The site contains some very high-quality case studies that highlight a variety of logistics management issues in addition to consumer behavior in a variety of global companies. Teaching notes are available for faculty. This website is a wonderful resource for those studying topics relative to supply chain management. It is rich with content and applicable in fields of marketing, management and logistics. The material is current and grounded in scholarly activity, which provides a solid foundation for research in any of these subject courses. Further it is updated regularly with information from the field. The cases are comprehensive and could be an integral part of class discussion.
The instructor would need to create a context and define an assignment for it. Although the content for CSCMP is current, the cases included here are a bit outdated: 1996-2000.
Potential Effectiveness as a Teaching Tool
The case studies are very diverse and most are quite detailed. It would be easy to write assignments for them. The case studies may be especially valuable for classroom discussion or team exercises. Not only are exhibits provided, there are also discussion questions as well. The field resources are especially valuable in that they are grounded in scholarship and are current.
The instructor would need to carefully analyze each potential case for a match between students and prerequisite knowledge required for the case.
Ease of Use for Both Students and Faculty
This site is well-organized and easily navigated. The resource website is especially useful and can be applied to a variety of topics. Most importantly, the links are all current! The site is very easy to use.
Although the site is easy to navigate and very useful, the cases are a bit outdated (late 1990s).