The material is a short media clip (21 seconds) comparing client relationships to marriage. The clip is from the television show "Mad Men." Two of the characters are having a brief conversation - the clip reflects a funny line from the show. This material is found on the Mindgate Media website, and is part of a larger collection of media clips labeled as "essential films for teaching and learning, recommended for educators, by educators" (http://mindgatemedia.com/lesson/the-truth-about-client-relationships/, Accessed 2/7/2012).
None, really, perhaps other than to understand the comparison between business and personal relationships
Target Student Population:
The module is most geared towards college students in a sales course and/or one in which client relationships are a strong content area. Older students, too, who have had more prospective on long-term relationships may appreciate the module's video clip more than younger students.
Prerequisite Knowledge or Skills:
Type of Material:
As "filler" or a humorous aside in an online or face-to-face class
Internet explorer, Firefox, or some other web browser; java
Evaluation and Observation
The content is short and easy to review; it is meant to be a humorous quote, and as such it can be inserted easily into a lecture or online review. Because the show was developed for television, the production value is quite high.
This module is designed to provide an illustration of client relationships, portrayed through a short video clip taken from a popular TV show. As such, it hasn’t been designed with the intent of providing any educational value. If taken at this face value (simply a humorous quip), it accomplishes its goal. This, however, is the only identifiable strength.
The media clip is virtually void of any content.
The video clip itself is extremely short with the content area set up as a “joke” rather than for any true learning purpose. To that end, it demonstrates very little by way of scholarship, accuracy, integration in a larger topic, flexibility or quality.
Potential Effectiveness as a Teaching Tool
As a humorous quote, it is fine. It might break up the monotony of a lecture, or capture students' attention, thereby allowing the instructor to move on to meatier material.
It really does nothing to further students' understanding of client relationships. Other than a quick-witted comment, no material is presented.
At present, the accompanying module resources are lacking. Instructors wishing to incorporate this into the classroom would need to put additional thought into its use, particularly if wishing to use it for more than an in-class discussion.
Ease of Use for Both Students and Faculty
The access to this module is simple, and is engaging in the sense that the television show is widely known by most students. The module provides an anecdote on client relationships, leading to a (most-likely) short discussion on the correctness of this statement. It is easy to incorporate into a lecture and would make an appropriate “warm-up” to open a class with.
The module is limited as currently presented, however due to interactive postings from additional sources, could be substantially more developed in the future.
Other Issues and Comments:
When taken for what it is, i.e., a humorous media clip that can be used to liven up a class, this material is fine. It cannot be used for more than what it is, however.