This short video presentation by venture capitalist, Joi Ito, is a brief introduction of how over history the biggest innovations in business have occurred during recessions. Rather than hole up in a bunker and hope the recession ends soon, successful entrepreneurs innovate efficiently and emerge stronger than when the economy took the economic hit. Innovation during a recession forces entrepreneurs to change their mind-set and seize the opportunity. The video is an excellent introduction and can be used as a starting point for a learning unit about innovation and strategy. The website includes learning objectives, discussion questions, textbook resources, and a transcript of the video.
Students will gain knowledge about companies that utilize economic downturns to innovate that eventually lead to increased business success in the post-recession economy.
Target Student Population:
College level undergraduate business students
Prerequisite Knowledge or Skills:
Type of Material:
The presentation has multiple uses in either a F2F or online classroom. For example it can be used to facilitate in-class and/or online discussion or as a team project to research well-known companies who in the past innovated during a recession and report out the strategies they used that lead to their success.
Internet Explorer 8 or the equivalent Firefox browser will suffice. Require speakers.
Evaluation and Observation
• Allows the learner to see and listen to an entrepreneur provide an opinion of the market
• Format is very well down
• It also includes reference to three textbooks for students and teachers to refer to and possibly use to support learning.
• Other links on the site take the viewer to a bio on the presenter Joi Ito and also to other video media by the same author to reinforce his background and related experience.
• Only 2:08 minutes in length, provides no introduction
• No real introduction and description is very informative
• It would be helpful if the site included a brief summary about how to navigate the site and the benefits of getting a login account.
Potential Effectiveness as a Teaching Tool
• Learners are able to learn about entrepreneur environment
• The presenter, Joi Ito, is lively and interesting hear and view.
• The video is only a subject matter teaser. An instructor will need to develop additional curriculum and activities to provide more rigor and depth into the subject matter.
• Did not find an indication of what perquisite knowledge in business, finance and/or economics would be required for this presentation. Once logged into the site the learning objectives, related resources, discussion ideas, etc. are visible. Those sections include a link for visitors to the site to contribute to those sections but it is not clear where to go see the contributions that have already been made.
• Not much of a lead in to learning objectives
Ease of Use for Both Students and Faculty
• Website was easy to connect to and easy to maneuver on the page. The video quality is excellent and opens quickly for easy viewing.
• Had discussion question and learning objectives available if educator joins site
• Had The transcript is very helpful to go back through to review sections to reinfore concepts presented.
• Needed to be more explanatory as to how the presentations would or could be applied to an academic setting
• The main description needs to address in more detail the value of the case studies and what the case studies reflect
• Viewers using Firefox might have problems similiar to mine because of an add-on that prevented scripts from running. Once I used Internet Explorer everything worked great.
Other Issues and Comments:
This was a very professionally done interactive multimedia material that will enable students to learn and comprehend the relationship between innovation and economic depression/recession and highlights how many financially viable businesses today were started during recessionary times. The program assumes that students are already familiar with the underlying concepts of entrepreneurship. Would work well with faculty from bachelor to graduate business degree program.