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MERLOT II


    

Peer Review


Resources for Teaching Marketing

by Geoff Fripp
 

Ratings

Overall Rating:

4.75 stars
Content Quality: 4.75 stars
Effectiveness: 4.75 stars
Ease of Use: 4.75 stars
Reviewed: Aug 13, 2013 by Business Editorial Board
Overview: "Great Ideas for Teaching Marketing," a site developed and maintained by Geoff Fripp, is a collection of over 200 activities suitable for use in the classroom. Activities have been designed to take approximately 10 to 30 minutes of class time. The types of activities included range from review exercises, discussion exercises, role play exercises, decision activities, mini-case studies, and news items. All activities and exercises were developed by Geoff Fripp. The most recent cases/exercises are listed on the landing page. You can also search by topic, or choose a main topic area from a list. The search bar and main topic areas are listed on the right-hand side of all pages on the site. When I searched the term "Sales Management," several good examples came up. One, "What a Sales Manager Does," describes a sales manager's activities and then provides discussion questions. Another, "Should You Have Your Own Sales Team," provides a scenario and two options - hire your own sales team or outsource to sales agents. Students must choose which option is best and explain why, The site is cleanly designed with tabs across the top: 1) Welcome - includes a note from Geoff Fripp; 2) Types of Activities - thoroughly describes the different types of activities a available on the site; 3) Teaching Approach - describes the structure of the exercises (e.g., focus on one marketing concept, students are provided with some information, etc.) and the underlying rationale for using each structure; 3) Other Resources - provides links to a variety of books, DVDs, and supporting services, such as "Planning a Course" and "The Lecturer's Toolkit - clicking on the links takes you to Amazon to review and purchase that item; 4) For Students - includes like to a market segmentation study guide and an Excel spreadsheet template that students can use to create perceptual maps; 5) Geoff's Bio - provides detailed information on the background of the site author; 6) Contact - provides information for email contact; 7) Browse All Activities and Exercises - Allows you to scroll through all exercises [Note: when I tried to view older entries, the same exercises kept loading.] There are ads running across the top of the page, under the title; however, the ads are not particularly intrusive.
Learning Goals: The goal of the site is to provide marketing instructors with activities that can be used in their classes. Although the site includes a page for students, it was clearly designed for instructors. The overall goal of the site is to provide easy-to-use short exercises, each designed with a short introduction of the concept/topic and questions to develop discussion, review, etc. of a concept.
Target Student Population: Undergraduate marketing students; general marketing principles, or specific topics relevant to many marketing courses.
Prerequisite Knowledge or Skills: None
Type of Material: Collection
Recommended Uses: Any marketing instructor could use this site during class preparations. The activities cover a wide range of topics. Each of these exercises could be used as a short intro to a class topic, developing an initial discussion, as short homework assignments, small group exercises, etc. The site covers 15 major concepts/topics for any marketing course application.
Technical Requirements: None, other than an Internet browser such as Explorer, Firefox, or Google Chrome. Microsoft Excel is required to open the perceptual map template.

Evaluation and Observation

Content Quality

Rating: 4.75 stars
Strengths: The author has provided a excellent range of exercises, from cases to role plays and more. Activities are complete and detailed. Any time you need a in-class exercise, I would recommend checking this site.
Concerns: The individual activities lack learning goals, although a basic description is provided. Not particularly interactive for students, but this is not a major concern.

Potential Effectiveness as a Teaching Tool

Rating: 4.75 stars
Strengths: Potential for effectiveness is good, given the wide range of exercises available. You can use these activities for homework assignments or in-class exercises. The search feature makes it easy to identify activities by topic. If you need something for a particular class there is a good chance you would find something suitable.
Concerns: It is possible that an instructor would have difficulty finding an exercise for a niche topic.

Ease of Use for Both Students and Faculty

Rating: 4.75 stars
Strengths: The site is very easy to use. Case/activities load quickly, and the search option allows you to categorize activities by topic. The site design is clean, clear, straight forward and simple to use.
Concerns: The "Browse all Activities" section did not seem to be working correctly.

Other Issues and Comments: Overall, this was as great site and I recommend it highly.