This short video provided by Saras Sarasvathy, an Associate Professor at the Darden School of Business, at the University of Virgina, describes the decision making process for a successful entrepreneur. The video seems to be part of a series as the content seems to have context beyond the video. This short video could be used to spark an entrepreneurial discussion; it does provide interesting thoughts on the subject and could augment a class lecture effectively. The video is only 8 minutes in length but is appropriate based on the format. There is also a text based transcript of questions for discussion.
The student will understand how one with the entrepreneurial spirit and perspective on business would most likely make effective business decisions.
The student will also learn the basic principles of entrepreneurship are also addressed in the video.
Target Student Population:
This video would be suitable for leadership or business courses and would be most applicable to upper division or graduate level courses. The terms used and style of the video would require some basic knowledge of the subject area. The context of the video would need to be established.
Prerequisite Knowledge or Skills:
Some understanding of business and entrepreneurship concepts would make this video more valuable. It seems to be part of a series so one may want to gather other supporting materials before employing its use.
Type of Material:
The short length of the video makes it easy to use in many settings; it could be viewed as a group in the classroom to spark a related discussion. It could also be assigned as homework to generate thoughts for a written assignment. The video could be integrated into a class project and be attached to the LMS for access.
IE 8.0 running Windows XP Professional with ADLS 2.0 internet connection. Also works with Google Chrome and Firefox.
Evaluation and Observation
The strengths of this video are its versatility of use and the quality of the content. The content is interesting and the speaker is somewhat engaging to draw attention the concepts. It provides an interesting insight into the characteristics of successful entrepreneurs.
The concerns are that this video needs to be placed in context or it seems incomplete. Additional material from the author would likely make this video more valuable to an educational source. The speaker is knowledgeable but is hard to understand at times and this will deter some listeners. The video is perhaps a little too descriptive and anecdotal.
Potential Effectiveness as a Teaching Tool
The content of the video is very good; innovative thinking and presented in a thought-provoking manner. Those with an interest in the entrepreneurial area of business would find it insightful. The short length can be effective for many areas of instruction, assuming it is used within context. It will be most helpful for students with a solid understanding of business and markets.
Concerns would include that the video needs some context for it to be valuable to the average learner. Some familiarity with the terminology associated with entrepreneurship methodologies would make the video easier to understand. Also there are not enough explicit learning outcomes.
Ease of Use for Both Students and Faculty
The video is easily accessible via the Internet and has no complex viewing instructions to review. The video quality is clear and the voice quality is acceptable.
The video is not eye catching or attention grabbing; the audience would have to be prepared to focus and remain focused to grasp the concepts. The video is not interactive in any way.
Other Issues and Comments:
Does not make full use of video technologies. A little too oblique in learning outcomes. Perhaps too anecdotal and atheoretical. None the less, enjoyed the presentation and think it would be a helpful resource for upper UG and PG students.