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MERLOT II


    

Peer Review


The Characteristics of Successful Versus Unsuccessful Entrepreneurs

 

Ratings

Overall Rating:

3.5 stars
Content Quality: 4 stars
Effectiveness: 3.5 stars
Ease of Use: 3.75 stars
Reviewed: Dec 03, 2013 by Business Editorial Board
Overview: This short video provided by Saras Sarasvathy, an Associate Professor at the Darden School of Business, at the University of Virginia, describes her perspective on what makes a person become a successful entrepreneur. This short video could be used to inspire thoughts of entrepreneurial projects or goals. The speaker emphasizes the behaviors that may predict you are NOT going to be a successful entrepreneur (mostly not taking action and not handling failures). This could be the basis for a great classroom discussion on the topic of entrepreneurship and who might be best suited for this type of career role. The video is only 4.5 minutes in length but is appropriate based on the format. Non registered users have access only to the transcript.
Learning Goals: Students will learn the concept of being an entrepreneur and open up the possibility for those who may think they don’t have the right attributes or skills. Students will understand that every person can be an entrepreneur.
Target Student Population: This video would be suitable for leadership or business courses and would be most applicable to upper division or graduate level courses. The terms used and style of the video would require some basic knowledge of the subject area. The context of the video would need to be established.
Prerequisite Knowledge or Skills: Some introductory understanding of business and entrepreneurship concepts would make this video more inspiring. It does seem appropriate for an introductory discussion or course on the topic though and did not present a lot of uncommon terminology.
Type of Material: Presentation
Recommended Uses: The short length of the video makes it easy to use in many settings; it could be viewed as a group in the classroom to spark a related discussion. It could also be assigned as homework to generate thoughts for a written assignment. The video could be integrated into a class project and be attached to the LMS for access.
Technical Requirements: It works fine in IE, Google Chrome, and Firefox. There is no Flash in the video so no special plug-in was necessary.

Evaluation and Observation

Content Quality

Rating: 4 stars
Strengths: The strengths of this video would its versatility of use and the quality of the content. The brevity of the video makes it a great tool for sparking a discussion without getting too in depth. The video has very motivating questions with clear answers.
Concerns: The video would need some context (it views like the middle of a conversation to some extent). The speaker is knowledgeable but is hard to understand at times and this will deter some listeners. The content of the video leaves the listeners with questions; it lacked closure. It is not available access to video without registration, only transcript.

Potential Effectiveness as a Teaching Tool

Rating: 3.5 stars
Strengths: The brief content/thoughts shared would be inspiring to those with an interest in becoming an entrepreneur. The short length would be effective for many areas of instruction and its use would need minimal previous knowledge to be understandable.
Concerns: The video introduces an interesting set of thoughts that deserves further explanation or context to be most effective. As a sampling the video is good but it would be more effective as part of series of videos or lectures.

Ease of Use for Both Students and Faculty

Rating: 3.75 stars
Strengths: The video is easily accessible via the Internet and has no complex viewing instructions to review. The video quality is clear and the voice quality is acceptable. The short length is an advantage.
Concerns: The video is not eye catching or attention grabbing; the audience would have to be prepared to focus and remain focused to grasp the concepts. The video is not interactive in any way. One needs the free registration.