This was a short video from the CEO of Jet Blue sharing his vision for the company and his philosophy on slowing the growth of the company deliberately to ensure it maintains its high level of quality and small company culture.
To provide to students an alternative perspective and approach to company expansion/growth.
To enable students to recognize value in a 'small company' culture and high standards of quality vs. rapid growth.
To gain a deeper understanding of JetBlue's prudent view of growth and teamwork to keep them afloat in a recession climate.
Target Student Population:
Undergraduate or graduate students could benefit from this video.
Prerequisite Knowledge or Skills:
Type of Material:
This video could be used by both graduate and undergraduate faculty to open a discussion on different business growth models and philosophies on company expansion efforts. The content is appropriate for business management, marketing, and strategic planning courses at both levels. It could also be used as a introduction to discussions on varying perspectives of corporate growth and the implementation of teamwork.
Viewed on Firefox browser.
Evaluation and Observation
This was a clear and concise video presentation. The speaker is professional and credible due to his position and his demeanor. The associated video content is engaging and created effectively from a marketing perspective. The growth perspective of JetBlue's CEO is a critical component to their operation. This video allows students to understand theoretical concepts from a real-world perspective
The only concern is that the video presentation seems quite a bit like a commercial for the company rather than an educational presentation.
It's important to note that this is one person's perspective on a corporate growth strategy.
Potential Effectiveness as a Teaching Tool
This video presentation would be an effective discussion starter for faculty who are exploring various business growth models and/or marketing strategies in their classes. It would be easy to integrate into other curriculum.
This video does not provide enough information to be used on its own.
Ease of Use for Both Students and Faculty
The video presentation launched with no problem and was easy to view on standard computer. It is engaging, visually appealing, and of a high quality.
Need internet access. No learning objectives are provided.
Other Issues and Comments:
This video comes from CNN Money (original source) but is currently hosted by Mindgate Media.