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Peer Review

Amazon CEO Reveals Three Requirements for Business Success



Overall Rating:

4.75 stars
Content Quality: 4.75 stars
Effectiveness: 5 stars
Ease of Use: 4.75 stars
Reviewed: May 08, 2014 by Business Editorial Board
Overview: Jeff Bezos, Chairman of Amazon, is interviewed who started in his garage. He discusses invention, customer obsession and long-term strategic thinking and when joining other companies how important it is to have cultures that mesh and that leaders should have similar thinking processes to help keep the brand moving forward. He goes on to share his thoughts and observations concerning how to start and grow a business, how to maintain customers and how to innovate. He thinks that the key to long term success is innovation.
Learning Goals: Students will learn: How to create long term relationships with customers. How to start a business How does culture impact success? Which is better short term or long term goals? How do you motivate? What is an inventive environment? It discusses leadership as well as ways to work with other companies but keeping customers first
Target Student Population: Business students and entrepreneurs of all ages.
Prerequisite Knowledge or Skills: None
Type of Material: Presentation
Recommended Uses: Would be great for business courses if students were required to build their own company for example. This could also be used for any team/individual that is looking to start a company or even improve a company
Technical Requirements: Browser, Flash to watch videos

Evaluation and Observation

Content Quality

Rating: 4.75 stars
Strengths: • Brief first hand observation • Instruction lead by a successful business owner • A sense of humor used, which elevates the materials • The video provided on the site is clear and runs well and the speaker is understandable.
Concerns: While Amazon is a well-established company it is not clear when the video was produced, was there more that could be added after being in business longer? The website where the video is located states that it is no longer being maintained, which is why the question of relevant by being supported by relevant material…is there more up to date information that could be used to build upon this?

Potential Effectiveness as a Teaching Tool

Rating: 5 stars
Strengths: • Brief interview with Jess Bezos • Visual support via a white board • Information concerning starting a business in a garage • Starts with customers, culture, and innovation as they relate to long term goals • It discusses simple concepts that can be used to create and maintain a successful company. • There are discussion questions at the end that could be used at the end of the video in class to establish the students learning of the concept
Concerns: It is not clear from the main website what knowledge would be needed before watching the video, however it is easy enough for anyone to understand at most education levels from high school on up and it does not really build on prior concepts unless the curriculum utilizes it in such a way

Ease of Use for Both Students and Faculty

Rating: 4.75 stars
Strengths: • Quick study • Ease to operate and straight forward • Makes the classroom more engaging if used within the curriculum and then with the discussion questions makes it more interactive.
Concerns: The website is nice but there is nothing particular about its visual appeal that makes it stand out and simple in set up. While it is easy to use there are no clear instructions (not really needed however)

Other Issues and Comments: It is always good to learn from those who have experienced the corporate world and building a business. Understanding that making mistakes is natural and that you just need to know how to correct them. Discussing the concepts such as obsessing over your customers and being inventive for your customers was helpful