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MERLOT II


    

Peer Review


Forbes CEO Discusses Differences between Print and Online Content Delivery

 

Ratings

Overall Rating:

3.5 stars
Content Quality: 3.5 stars
Effectiveness: 3.25 stars
Ease of Use: 3.75 stars
Reviewed: Jun 26, 2014 by Business Editorial Board
Overview: The Forbes CEO discusses the differences between print and online delivery of content. He mentions that there are some similarities such as at the core the material should make the reader smart or richer or both, but there are also differences. Which is better? How do online stories differ from print stories? How sill mobile technology change media?
Learning Goals: The goal of the presentation is to differentiate between material delivered online and in print; this presentation focuses on mobile technology and traditional print media.
Target Student Population: The target population may be younger students (such as high school), college students and business employees as a way to use mobile technology, and as an introduction to anyone who may be new to technology. In general, students and businesses may obtain an understanding of mobile technology.
Prerequisite Knowledge or Skills: Basic internet skills and understanding of how media can be delivered are helpful.
Type of Material: This is a video presentation featuring a Forbes CEO and a transcript is provided.
Recommended Uses: This information is beneficial for anyone who is delivering material in both online and print formats or in one format to best reach their audience. Mobile technology is introduced as an approach to using current events.
Technical Requirements: Internet access and Flash is needed to watch video and internet connection; Internet Explorer 9, and current versions of Firefox and Google Chrome may be used to view the video.

Evaluation and Observation

Content Quality

Rating: 3.5 stars
Strengths: The video is helpful so people do not have to read the material; since the transcript provided, both can be used. Mr. Spanfeller is knowledgeable and the video is informative.
Concerns: The main link does not actually have the video; those who wish to view the video must click an outside link to get to a site that would play the video. Mr. Spanfeller uses many "fillers" like "you know" and "right." The transcript which appears below the video is not the best. There are missed words, missed cues, even misinformation. The writer of the transcript clearly did not understand what was being said. In addition, the video is from 2009 and much as happened in technology since then.

Potential Effectiveness as a Teaching Tool

Rating: 3.25 stars
Strengths: The video is informative and interesting. There are discussion questions provided which may help assess the learners' understanding of the concept and the video is short and to the point. A transcript is provided if there is a need for later use.
Concerns: The material may be a bit out of date and could be updated a bit to be more relevant to the changes that have occurred in technology over the past four years. The material does not really build upon prior concepts. If the transcript is used much of the message is lost (see previous comments about 'fillers'.

Ease of Use for Both Students and Faculty

Rating: 3.75 stars
Strengths: The video is clear and the discussion questions are easy to find. The material is easy to access the the questions are thought provoking.
Concerns: The main page where the video is originally posted states that the site is no longer being maintained and the video did not play on that particular site, had to click on a link below where the video would be in order to watch it. The site is easy to read but it is not visually appealing; however, the outside link was more appealing visually.

Other Issues and Comments: The video is short and to the point in order to keep the viewers’ attention. The topic is an important one now that more and more is being done online versus in print. However, the video may not be useful for people who are very conversant with technology because of the limited scope.