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MERLOT II


    

Peer Review


Tough Times for CEOs

 

Ratings

Overall Rating:

4 stars
Content Quality: 4.25 stars
Effectiveness: 4 stars
Ease of Use: 4 stars
Reviewed: Jul 14, 2014 by Business Editorial Board
Overview: This is a presentation in which the moderator discusses some of the legal and ethical events that relate to corporate executives, with a notable guest panel including Rosabeth Moss Kantor. The discussion differentiates between executives who have violated the law and perpetrated "massive fraud" and those who may have violated ethics and values such as the Xerox incident. They have an interesting discussion about how CEOs are receiving more scrutiny than in the past.
Learning Goals: • Generate analysis about ethical points related to CEO performance. • Foster discussion or debate on what CEO’s behavior should be. • Plant the seed of criticism on how CEOs are running companies and on what their real functions are. • Evaluate the new environment where CEOs are working (more transparency, more attention from the shareholders and media).
Target Student Population: Depending on the focus, this topic could be a broad discussion for lower-level students at the freshman and sophomore levels to introduce them to the differences between values and ethics as well as legal ramifications for executive actions. At the junior and senior levels, more depth could be achieved by focusing on social responsibility, personal conduct, financial and fiduciary responsibilities and organizational culture which can include ethics and human resource issues.
Prerequisite Knowledge or Skills: None
Type of Material: Presentation. The video is no longer available but the transcript of the discussion is still available.
Recommended Uses: This presentation could be part of any classes that may deal with finance, leadership, ethics, and professional conduct as it may relate to organizational behavior. This also may be a topic in human resources relevant to employee conduct and issues in leadership. It could be used as homework as well as debate during class.
Technical Requirements: Chrome, Mozilla Firefox v. 24 and Internet Explorer v. 11 were used to view this material.

Evaluation and Observation

Content Quality

Rating: 4.25 stars
Strengths: • It presents opinions from different experts in the field. • Generate debate and discussion on a very trendy issue. • Even though it is information from 2004, it remains to be very relevant in today’s world. happens • It demonstrates what happens in business when leaders do not live up to their responsibilities, either ethically or professionally. • There are many interesting topics that could be debated during the class: Ethics and senior management, CEO functions, stakeholder management, media management, code of conduct, shareholders, what are shareholders expecting from their CEOs, transparency in terms of what CEOs and companies do, among others.
Concerns: • Could be updated with other relevant and new resources. • Not all the related links work and the video is no longer available.

Potential Effectiveness as a Teaching Tool

Rating: 4 stars
Strengths: • Could be used in several courses such as Ethics, Strategy, Corporate Culture, General Management, Executive Education, Leadership • It would be good to have a discussion guided by a professor after students read the transcript. • Foster critical thinking by students. • The strength of this lies in the reality of what really happened to all of these executives. Martha Stewart really went to jail as did many of the others • Decisions have consequences, and this discussion provides a good example for students about what needs to be considered at the highest levels of management.
Concerns: • Students may complain because the material is from the year 2004, it means that 10 years later it would need an update in terms of what has happened and other relevant cases from that time to today. • The video is no longer available.

Ease of Use for Both Students and Faculty

Rating: 4 stars
Strengths: • Since this is available only as reading, it is very simple to use. • This could be easily integrated into a chapter or a module in different topic areas previously mentioned such as leadership, social responsibility, ethics, strategy, and other areas.
Concerns: • The first text you read after the title says: “Sorry, the video for this story has expired, but you can still read the transcript below.” At least you can read the text but having the video or the audio is much more fun and engaging for students. • It is not a multimedia tool, no interaction and no visual elements even though the content is very good.

Other Issues and Comments: It is a good tool to foster discussion and critical thinking on what CEOs are doing and on how they are acting but it is not a multimedia tool.