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Course ePortfolio

SCC MKT 314 - Mom

This course examines advertising as a marketing communications tool. Emphasis is placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.


Pedagogical Approach

Course can be taught 100% online.  Classroom is collaborative activity based.

Learning Outcomes

Upon completion of this course, the student will be able to:

  • examine the major social and economic impacts of advertising in the United States.
  • describe how the advertising industry operates and produces advertising through the work of advertisers, agencies, media, and suppliers.
  • evaluate the various advertising media, including television, radio, magazines, newspapers, outdoor, internet, social media, direct mail, and other media.
  • create and produce advertising examples for magazine ads, television and radio commercials, social media, and billboards.
  • work together in groups to create and present media advertising for an advertising campaign.


Activities, homework assignments, and exams

Other Information