This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their own pace, with some deadlines. The course utilizes Waving Hand Exercises, invented by Professor Ripley to encourage online asynchronous discussion, in which she takes a full and active role. The web pages are meant to be used with the listed textbook and have as one of their goals helping students connect marketing theory to "real world" marketing situations. Professor Ripley says of the unit, "I also try to make it fun for the students to work with. Marketing is an exciting discipline and I try to capture that in the web pages."
