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Using PRIZM Look-up to Identify Consumer Markets

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Location: Go to Material
Material Type: Assignment
Technical Format: HTML/Text
Date Added to MERLOT: August 13, 2010
Date Modified in MERLOT: June 13, 2012
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Author:
Michelle Kunz  Send email to Michelle Kunz 
Morehead State University
Submitter : Michelle Kunz

Description:

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

 


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More information about this material:
Primary Audience: College General Ed, College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements:

Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Copyright: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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