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Advertising Principles.com

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Location: Go to Material
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: March 01, 2003
Date Modified in MERLOT: June 09, 2012
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Author:
Submitter : Michelle Kunz
Description:
This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary.
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More information about this material:
Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Adobe Acrobat and Excel files in many of the links.

Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Copyright: yes
Creative Commons: unsure

About this material:
Peer Reviews (1)avg:5 stars
Comments (2)avg: 3.5 stars star
Learning Exercises (none)
Personal Collections (34)
Accessibility Info (none)
 

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