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"When Media Are New: Understanding the Dynamics of New Media Adoption and Use" icon

When Media Are New: Understanding the Dynamics of New Media Adoption and Use

'The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change. These technological, regulatory, and economic...

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