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Can Using Individual Online Interactive Activities Enhance Exam Results?
It has been suggested that the use of active learning instructional strategies, both in traditional face-to-face classrooms as well as online courses, enhances learning and results in better learning outcomes. Recently, an asynchronous online Principles of Marketing course offered by a large, public Midwestern university was revised to include the use of a publisher's individual online interactive activities including multiple choice, "drag and...
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