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Material Detail

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

In writing Launch! Advertising and Promotion in Real Time, the authors’ goals were simple: To teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
February 24, 2016
Date Modified in MERLOT:
July 21, 2017
Author:
Unknown (Know the author?)
Submitter:
Naomi Otieno
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
Yes
Source Code Available:
No
Accessibility Information Available:
Yes
Creative Commons:
Unknown

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