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Culture and Media

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry tastemakers help shape what we care about. For as long as mass media has existed in the United States, it’s helped to create and fuel mass crazes, skyrocketing celebrities, and pop culture manias of all kinds. Even in our era of seemingly limitless entertainment options, mass hits like ...

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Business / Marketing / Advertising

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Material Type:: Open (Access) Textbook
Date Added to MERLOT:: April 4, 2016
Date Modified in MERLOT:: January 16, 2019
Author:: Unknown (Know the author?)
Submitter:: Cathy Swift
Primary Audience:: College Upper Division, Graduate School
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Can download entire book as PDF from this site
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States