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Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry tastemakers help shape what we care about. For as long as mass media has existed in the United States, it’s helped to create and fuel mass crazes, skyrocketing celebrities, and pop culture manias of all kinds. Even in our era of seemingly limitless entertainment options, mass hits like American Idol still have the ability to dominate the public’s attention. In the chapters to come, we’ll look at different kinds of mass media and how they have been changed by—and are changing—the world we live in.

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