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Anyone can be a leader, but to be a successful leader can be a real challenge. A leader needs to be able to draw on a vast array of skills and attributes and be able to apply them at the right time and in the right way. Above all a leader has to recognise that his/her success will ultimately depend on the people that he/she leads which means creating an environment in which all of these people can flourish.

What does a leader need to do to create this environment? This book suggests that it depends to a great extent on the example set by the leader whose behaviour sets the tone and creates the culture for a team or an organisation. If the leader is not always honest, how can team members be expected to be? If the leader is not committed to the vision, how can team members be expected to be? Put simply, a successful leader has to behave at least as well as he/she asks of everyone he/she purports to lead.

People are influenced by example, good and bad, and the example set by any leader will have a significant impact on the long-term success, or otherwise, of their team or organisation. People consciously or subconsciously seek role models to see how they do things and then replicate those behaviours.

Leading by example is not exactly rocket science. Many of the behaviours that are covered in this book require little more than behaving as a decent, considerate human being should behave towards others, combined with a clear vision and commitment to do the best that is possible. So whether you are a leader of a large organisation employing thousands of people, a children’s sports coach or even a parent, there are ideas in this book that should help you to be more successful at what you do.

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