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Material Detail

Practical PR

Practical PR

This is a free textbook offered by BookBoon.

We have all hear of PR but how many of us know what it involves?

Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?

How does it relate to marketing?

Do we know how the press and media work?

Can we write in a way which will whet the appetite of a professional journalist?...

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
June 28, 2016
Date Modified in MERLOT:
July 2, 2016
Author:
Submitter:
Cathy Swift
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Download entire book as PDF from this site
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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