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Content Marketing

Content Marketing

This is a free textbook offered by BookBoon. In an increasingly online world, marketers have turned to different genres on the Internet to keep current customers and bring in new ones. Not only is it a good strategy, it is necessary for a business to stay alive and keep the competitive edge. Whether a company uses a website, social media, blogs, or email, it is essential that it uses all of these tools and exploits them for all the benefits that they offer. What aspect do these tools share in common that is imperative for a successful Internet marketing strategy? Yes, you can find them all online, but there is one other thing that they all share in common. The answer might not be obvious at first, but we guarantee that even if you don’t know, chances are, you already engage in it if you... Show More
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