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TYLENOL Continues Its Battle for Success

TYLENOL Continues Its Battle for Success

When it comes to a corporate crisis, Johnson & Johnson (J&J) and its subsidiary Tylenol demonstrate what a company should do in responding to stakeholder concerns. With its handling of the Tylenol tampering in the early ‘80s, J&J secured its status in the history books for effective crisis management. Since then, J&J has won numerous accolades for consumer safety and for its social responsibility initiatives. In 2010, Barron’s magazine named Johnson & Johnson #2 among the World’s Most Respected Companies. Targeted at top investors, the survey ranked winners according to their strength of management, business strategy, ethical business practices, competitive edge, shareholder orientation, and consistent revenue/profit growth. J&J also ranked eleventh place in DiversityInc magazine’s “2012... Show More


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