Material Detail

Marketing: Segmentation - Targeting - Positioning

Marketing: Segmentation - Targeting - Positioning

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as Marketing: Segmentation - Targeting - Positioning

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.