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Modern Day Retail Marketing Management

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay sufficient attention to employee training or motivation. Employee role in shaping customer experience is crucial for influencing customer loyalty. New age topics like green retailing, multi-channel retailing, religion-based retailing and data analytics in retail have been given due attention in the book. The retailing needs of...

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
December 12, 2017
Date Modified in MERLOT:
July 27, 2020
Author:
Submitter:
Cathy Swift
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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