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"Business Strategy and Strategic Planning" icon

Business Strategy and Strategic Planning

This textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.

This compendium provides a comprehensive overview of the most important topics covered in a strategy course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks.

This compendium is designed such that it follows the structure of a typical strategy course.

Throughout this compendium, theory is supplemented with examples and illustrations.

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