eMarketing: The Essential Guide to Marketing in a Digital World
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
Other important updates include:
- Expansion of the THINK section to better position itself as a platform for approaching the rest of the book...
- Learning Exercises
- Bookmark Collections
- Course ePortfolios
- Accessibility Info