Material Detail

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This practical book is a comprehensive introduction to the theory and practice required to make your CM efforts work and deliver real ROI. From Personas, through Calendars to idea generation techniques and what to measure when and how the book works through each step giving detailed advice and a step guide in each area to achieve success. Handy tips, shortcuts, and templates included to help you start on your CM journey that segue into medium and long-term planning.

NOTE:  This is a BookBoon publication and you have to provide your email address to access it. In addition, this is a Premium publication which requires that you pay a monthly fee to access all the Premium books. However, you can get a free trial access for one month.

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