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Software as a Service (SaaS) - Focus on sales and marketing

Software as a Service (SaaS) - Focus on sales and marketing

This eBook is designed to be a reference to many of the aspects surrounding the Software as a Sales (SaaS) model including pricing models, marketing, legal, processes, and methodologies.

However, the emphasis of this e-book is on Sales and Marketing. As a result, it covers many sector related metrics, techniques, and methodologies, a lot of which have evolved over time from either traditional software methodologies e.g. perpetual...

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