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An introduction to Business Research Methods

An introduction to Business Research Methods

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants. Written by Dr. Susan Greener, a Principal Lecturer at the University of Brighton’s Business School, UK and Dr. Joe Martelli, professor at The University of Findlay, Ohio “Introduction to Business Research Methods” explains theoretical...

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