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Material Detail

Developing a Segment Profile - Great Ideas for Teaching Marketing

Developing a Segment Profile - Great Ideas for Teaching Marketing

An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a segment profile.

Keywords:
segment profile, consumer segments, market segmentation
Disciplines:
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More about this material

Material Type:
Assignment
Date Added to MERLOT:
July 16, 2018
Date Modified in MERLOT:
August 18, 2019
Author:
Unknown (Know the author?)
Submitter:
Michelle Kunz
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
Unknown
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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