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Developing a Segment Profile - Great Ideas for Teaching Marketing

An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a segment profile.

Keywords:: segment profile, consumer segments, market segmentation

Disciplines:

Business / Marketing / Consumer Behavior

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More about this material

Material Type:: Assignment
Date Added to MERLOT:: July 16, 2018
Date Modified in MERLOT:: January 23, 2020
Author:: Unknown (Know the author?)
Submitter:: Michelle Kunz
Primary Audience:: College Lower Division, College Upper Division
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: Unknown
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: Unknown

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