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Pop-up Retail Strategies in an Omnichannel Context

Pop-up Retail Strategies in an Omnichannel Context

The book is organized in the following parts:

Part 1: Pop-Up Retail Basics Part 2: Pop-Up Shops and Stakeholders Part 3: Practices and Strategies for Pop-Up Retailing - Primary Activities Part 4: Practices and Strategies for Pop-Up Retailing - Support Activities Part 5: Measuring Success of Pop-Up Retail Operations

Part 6: Pop-Up Analytics and Measurements...

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