Material Detail
An Internet Tour for Market Research
This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection and looks at sources of up to date information on the subject of marketing research.
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- Comments (1) Comments
- Learning Exercises
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Marina Anderson (Consultant)
This took me to the home page of the University of Westminster. Not sure if it is a mistake or that is the intention of the materials. If that is the intention then the material tittle is deceiving.