Marketing
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MERLOT II




        

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Marketing

        

Marketing

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Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students, and managers to be involved in the field of marketing. Virtual advertising, multi-channel retailing, eCRM, cashless vending, everyday fair pricing, online coupons, data mining, and brand equity are just a few of the many indications that marketing is racing into a new era. At the same time, many traditional elements of the discipline such as segmentation, new product... More
Material Type: Reference Material
Date Added to MERLOT: January 12, 2007
Date Modified in MERLOT: May 08, 2007
Author:

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Useful material in MERLOT
    avg: 3 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (1)
  • Personal Collections (4)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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