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Logo for Marketing
Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students, and managers to be involved in the field of marketing. Virtual advertising, multi-channel retailing, eCRM, cashless vending, everyday fair pricing, online coupons, data mining, and brand equity are just a few of the many indications that marketing is racing into a new era. At the same time, many traditional elements of the discipline such as segmentation, new product... More
Material Type: Reference Material
Date Added to MERLOT: January 12, 2007
Date Modified in MERLOT: May 08, 2007


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review (not reviewed)
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (1)
  • Personal Collections (4)
  • Accessibility Info (none)


Primary Audience: College General Ed, College Lower Division, College Upper Division, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure


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