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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

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Material Type: Reference Material
Date Added to MERLOT: January 12, 2007
Date Modified in MERLOT: January 12, 2007
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Thompson/Strickland/Gamble, Crafting and Executing Strategy 15e presents the latest research and cutting-edge practices. The fifteenth edition continues to provide a solidly mainstream and balanced text, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Focusing on classroom effectiveness, this edition provides even more new examples, new and updated illustrations, more end-of-chapter exercises.


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Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
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Accessiblity Information Available: unsure
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